Knowledge

Lifelounge cements its credentials by generating Australia’s pre-eminent annual study of the young adult market (16-29). Urban Market Research (UMR) is dedicated to  investigating the segment of the young adult market that influences the purchasing and consumption behaviour of the broader mass market. UMR 08_09 encapsulates the behaviours and attitudes of more than 3,000 Australian leading young adults. In particular it focuses on the five lifestyle pillars – music, sport, fashion, entertainment and travel – and the four major influences – communication, finance, sex, health and wellbeing – of young adult culture.

By accessing what the Urban Market values, organisations can position their brands and products within their reach, and as a result, influence a larger proportion of the total market. UMR empowers subscribers with the knowledge and understanding required to achieve quantifiable business results. Through the development of research and communications channels, Lifelounge is able to monitor and extract information in order to gain a deeper understanding of what influences this lucrative audience. Building on this understanding, Lifelounge exclusively develops and delivers lifestyle content and marketing services solutions to businesses of all sizes.