Zero TAG
Adidas
Sneaky Business
Coinciding with an increase in graffiti penalties throughout Victoria, we decided to parody them and ban our own ads for the Adidas graffiti inspired Cope 2 range. Our extreme brand of anti-graffiti enforcement, ZeroTAG (Zero Tolerance Against Graffiti), launched with the release of a documentary film exploring the nature of the anti-graffiti crackdown against Adidas, whilst also providing a necessary social commentary on the real life crackdown happening in Australia. Within one week of the Cope 2 range going on sale, ZeroTAG censored all of our bus shelter, outdoor and point of sale ads. In addition, the website,
Zero-TAG.org, informed the public about other products placed on their extensive list of ‘Banned Items’, what constitutes a ‘Banned Activity’ and how to show their support on an automated ZeroTAG hotline.