Party Animals
Jim Beam on Campus
Party Animals
We love our animals at Lifelounge. Especially the kind that love to party. So when Jim Beam asked us to help them reconnect with the party loving university market, we came back with an idea that would literally set tongues wagging. Launched in 2005, Jim Beam On Campus (JBOC) has grown to be the countries most successful university based brand initiatives now spanning across more twenty universities Australia wide. Rather than use traditional marketing methods, JBOC uses brand ambassadors on a number of campuses across the country to do what comes naturally – throw a legendary party. As well as coordinating a team of party animals, the job also requires us to be actively involved in all facets of university life.