MINI Pieces
BMW/MINI Australia
Piece Be With You
We love art. We love clothes. And we love cars. So when MINI Australia approached us to come up with an idea that combined all three, we obviously jumped at the chance. MINI Pieces consisted of a live art exhibition featuring six world-renowned artists working in a temporary gallery during the L’Oréal Melbourne Fashion Festival. Each artist was given a unique jigsaw shaped canvas that, when put together, formed two perfect MINI replicas. Not only was the project a hit at the festival, it also proved a hit with art collectors – with the pieces being snapped up on a special online auction to raise money for cancer research.
Australian and International artists include: Adam Cruickshank, Miramichi, Nanami Cowdroy, Dmote, Nurock, and Kill Pixie.