How We Roll

Chiko

It's How We Roll

An Australian icon came to us in need of some invigoration. In 2008, we began returning the Chiko Roll to its former glory through the original style and humour of the classic Chiko Chick. Our approach avoided the obvious, overtly sexual campaigns of recent history, and instead took inspiration from Chiko’s roots: a fun, active, wholesome and quintessentially Australian attitude. ‘The Next Chiko Chick’ television series aired on the chikochick.tv, giving fun-loving Aussies the refreshing chance to follow the adventures of the Chiko team as they scoured the country for the ‘girl next door’ and the next face of one of Australia’s most loved brands.