Drop Everything
STA Travel
Pants Down. Sales Up
Our assignment was simple: create a sale campaign that will stop people in their tracks. And what better way to grab the public’s attention than with some gratuitous nudity? But not just any bums, to get the look we were after we hit the streets to find some real talent. Including Hans, the Swedish backpacker with the buns of steel. (But that’s another story.) Not only was the ‘Drop Everything’ campaign a massive hit in the sales department, it was also a unexpectedly popular with some passers by who decided to get in on the act.