Contain Yourself
Southern Comfort
Contain Yourself
It all began back in 2005, with an ambitious plan to turn four ordinary shipping containers into a venue like no other, and in the process reconnect Southern Comfort with the young influential urban market. So began the SoCo Cargo Experiment. After more than a year of conceptualising, planning, designing and engineering, SoCo Cargo launched with a bang in Melbourne’s industrial west – just a few metres away from the containers’ first home. However, unlike their industrial cousins, these containers had been remodelled with polished floorboards, art deco furnishings, a state of the art sound system, a concert-ready stage, a striking red exterior, and of course a fully functioning bar. With Experiment One successfully complete, SoCo Cargo has since gone on to host a number of killer parties and events all over the country, including St Kilda Festival, Adelaide Fringe, Cockatoo Island, Hunter Valley and Darwin Festival, just to name a few.