All Day I Dream About Sneakers
Adidas
Sneaker Dreamin'
It’s well known around the world that ‘Impossible Is Nothing’ to adidas, and that the adidas Originals brand lives to ‘Celebrate Originality’. Armed with those two simple creeds, adidas Originals and Lifelounge created a campaign titled “All Day I Dream About Sneakers” (an acronym for adidas). The campaign showcased the seemingly impossible sneaker creations of Herr Fritz Träumer - an enigmatic adidas designer who dedicated his lifetime to constructing the world’s most original range of sneakers. Excerpts from Träumer’s detailed private journals plus images of his truly unique sneaker creations were presented in a limited edition book, exclusively available at sneaker retailers around Australia and New Zealand. The campaign was supported by Point-of-sale, viral films and a celebratory exhibition of Träumer’s sculpted ‘dream sneakers’ at Melbourne’s Dakota 501 store.